Small Business & Marketing News and Tips

I first heard about Jeanne Bliss (@JeanneBliss) back in 2009 when I picked up my copy of “I Love You More Than My Dog” off of a bookshelf in a real brick-and-mortar store. The title grabbed my interest, but the ideas in the book grabbed my soul and I shared this book with you and anyone else who would listen. The idea that by simply choosing powerfully you can impact your customers' experience of your business has stayed with me all of this time. And, in the meantime, you can say that Jeanne and I became what I fondly call #PFF's more >>
Sun, Jul 12, 2015
Source: Small Business Trends
This week we have two featured events that could take you from coast to coast. Happening on the Pacific side of the nation is MozCon in Seattle, Washington. With the tag line “not your typical marketing conference,” MozCon promises three days of sessions led by a bevy of speakers and extra events for fun. You can participate in the Monday night bar crawl, Tuesday night networking, or Wednesday after party with free drinks and appetizers provided at them all. Of course, you could also swing by the Atlantic and check out BlogHer15, the world's largest conference for women content creators. This event will more >>
Sat, Jul 11, 2015
Source: Small Business Trends
There are so many different ways to market your business online. You need to have your own website, a social presence, and maybe even a video strategy. Members of our small business community have plenty of experience with these methods. Read on for some of their tips in this week's Small Business Trends community news and information roundup. Make a Lasting First Impression (nancyrubin) Your landing page is often the first thing people see when they get to your website. So its job is to create a positive first impression and a clear call to action. If your brand is having trouble converting online more >>
Sat, Jul 11, 2015
Source: Small Business Trends
A recent Gallup poll indicates that the percentage of U.S. employees who consider themselves “engaged” in their jobs averaged 31.5 percent in May, an historical low. That means nearly 70 percent of American employees don't consider themselves engaged at work. Fired-up employees will perform their jobs more proactively. And you'll realize benefits as well. You will find that you can more easily delegate responsibility. That means you get to spend less time on the small, yet still important, stuff and focus on the big picture, such as kindling strategic growth. Here are 50 surefire ways to get motivated, take the initiative, and become a more >>
Sat, Jul 11, 2015
Source: Small Business Trends
A prospective business owner may want to start a business around an interesting idea. But if they are clueless on what to do next, “Startup Assembly Manual: Building a Business from the Customer Up” is the book to pickup. Timothy Freriks (@TimFreriks), the author, has a lot of experience starting and running multiple businesses, from consulting, real estate, to software development over the last four decades. Hence, readers might gain from his insights and wisdom. He provides a blueprint/task plan on various aspects that need to be considered before starting a business. The author also describes his ‘ACE methodology', developed from more >>
Sat, Jul 11, 2015
Source: Small Business Trends
Startup fundraising is a long and arduous process. There's just no way around it. Even for those startups with big names and help from major incubators, there's always a lot of time and hard work involved. Aihui Ong, founder and CEO of Love With Food, a startup that helps food companies with brand awareness, learned that funding lesson the hard way. A graduate of the 500 Startups accelerator program, Ong thought that raising startup capital might be a simple task. She did manage to raise $650,000. But it certainly wasn't easy. She writes in a recent Forbes post: “If you think fundraising was more >>
Fri, Jul 10, 2015
Source: Small Business Trends
Some online giants announced changes to their offerings this week. Online payments solution PayPal made some changes to its user agreement after concerns over robocalls came to light. And social giant Twitter launched a new mobile ads manager to help businesses better manage their advertising campaigns on the platform. Those changes top the list of news that could impact your small business this week. Read on for the full list in this week's Small Business Trends news and information roundup. Finance PayPal Will Change User Agreement After Robocall Concerns PayPal recently came under fire for possibly violating the FCC's robocall policies. The new User more >>
Fri, Jul 10, 2015
Source: Small Business Trends
Online cloud services just got more expensive in Chicago. There a new “cloud tax” went into effect July 1. The tax could affect both small business that use cloud services and tech companies that pro The new cloud tax targets online databases and streaming entertainment services. It's a culmination of two recent rulings made by Chicago's Department of Finance. One ruling covers “nonpossessory” computer leases and the second covers “electronically delivered amusements.” The rulings extend preexisting tax laws to levy an additional nine percent tax on certain types of online services. Remote databases or computing platforms such as Amazon Web Services and Lexis Nexis more >>
Fri, Jul 10, 2015
Source: Small Business Trends
What was the greatest challenge the Wright brothers would face? Wilbur and Orville, from Dayton, Ohio, designed ‘wing-warping' and gave the world controlled-flight. They were perfectionists who labored as fastidious mechanics. The Wright brothers were meticulous men who understood tight tolerances with little allowance for error. In-flight failure could be fatal. The brothers insisted on doing the work themselves. Wilbur would even do the mundane chore of pouring oil into the engine. His nickname was “Old Oilcan.” It was not a compliment. Today, we can almost hear Wilbur saying, “If you want something done right, you must do it yourself …” And this more >>
Fri, Jul 10, 2015
Source: Small Business Trends
Did you know that there's a difference between personal credit and business credit? Both can help you become eligible for funding, but business credit can help you gain capital and save money for your business. Join Creditera's Tim Graczewski on Wednesday, July 22 at 4pm EST for a free webinar that will teach you proven tactics for... [Click the title above to read more and comment] more >>
Fri, Jul 10, 2015
Source: BP Plans