Small Business & Marketing News and Tips

With this being National Small Business Week, we're excited to bring you a special conversation featuring Barbara Corcoran — serial entrepreneur, best selling author, keynote speaker, and co-star of the extremely popular show Shark Tank. Barbara shares with us her thoughts on entrepreneurship today, what was the most successful business she invested in, her definition of success, and why it drives her crazy when she invests in a company that doesn't share her passion for business. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.) * more >>
Fri, May 08, 2015
Source: Small Business Trends
Managing expectations is an aspect of business that is often overlooked while establishing client relationships. When clients are not briefed at the outset, or request changes further down the line, there is a tendency to over-commit and take on more work than is really feasible. When consultants, designers, and developers do this, they may be... The post Manage Your Clients' Expectations in 3 Easy Steps appeared first on Bplans Blog. [Click the title above to read more and comment] more >>
Fri, May 08, 2015
Source: BP Plans
“Creating awareness” is one of those phrases you hear a lot, but it's always seemed wishy-washy to me. It's like the second cousin of marketing or the next door neighbor of branding. I imagine a meeting after an awareness campaign going much like this: Q: “So, how'd it go? Did we get more sales?” A: “No, sales are flat.” Q: “OK, well, how's traffic on the site?” A: “Unchanged.” Q: “Really? Did we see any benefit at all?” A: “Totally! Apparently, people know we exist.” Q: “And…” A: “That's it. We did it! WOO! WOOOO!” “Oh.” Maybe I just don't understand it, but perhaps, going forward, we'll all be a little more >>
Fri, May 08, 2015
Source: Small Business Trends
The grand opening to your business is an exciting time—and a lot of work. You might have the sign on the door and the keys for your locks, but you're not finished. Personal responsibility is essential for any new business. Displaying products and hiring employees are the last steps in setting up shop. You probably... The post 7 Things You Need to Remember About Workplace Safety appeared first on Bplans Blog. [Click the title above to read more and comment] more >>
Fri, May 08, 2015
Source: BP Plans
Remarketing on YouTube has become almost as commonplace as remarketing on the Web. YouTube is the world's second largest search engine with over 1 billion active users each month. Perfecting your marketing strategy for such a large platform can have huge benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential. It's ultimately a great way to get a viewer — whether they clicked on your video, subscribed to your channel, unsubscribed from your channel, viewed your in-stream ads, etc. — coming back to your channel as you upload new videos. In the more >>
Fri, May 08, 2015
Source: Small Business Trends
Lots of people suffer from back pain. This is especially true in the business world where it's common to spend long hours at a computer desk or in meetings. But it's not just sitting that causes pain. Too often it's our own bad posture that's the source of our achy muscles. This is where BetterBack wants to step in. Created by Katherine Krug, BetterBack is more than just a back brace. Krug boasts her product can actually build posture muscles and train your body to have correct posture even without support. Krug wrote on her Kickstarter page for BetterBack: “Good posture affects your health, your more >>
Thu, May 07, 2015
Source: Small Business Trends
Yahoo Small Business, which aims to get small businesses up and running on the Web, debuted in the 1990s and has grown into a comprehensive resource. Yahoo says its platform offers a wide variety of tools designed to help small businesses create a website or eCommerce site. Whether you require a domain name or business email program — or need to build an eCommerce site from the ground up, Yahoo Small Business aims to provide everything needed. Now Yahoo Small Business wants to give its existing clients what they truly want — sales. The company is working to accomplish this by driving more >>
Thu, May 07, 2015
Source: Small Business Trends
Have you ever wondered if your city is one that's friendly to small businesses, that attracts small businesses and has a thriving small business scene? Well, here is a list of the 25 Best Small Business Cities as determined by Biz2Credit's third annual analysis of The Best Small Business Cities in America: 1. Riverside-San Bernardino, California 2. Chicago, Illinois 3. New York Metro Area 4. Charlotte, North Carolina 5. Las Vegas, Nevada 6. San Francisco-Oakland, California 7. Miami-Fort Lauderdale, Florida 8. Los Angeles, California 9. Houston, Texas 10. Dallas-Fort Worth, Texas 11. Washington, DC Metro 12. Atlanta, Georgia 13. San Antonio, Texas 14. San Diego, California 15. Detroit, Michigan 16. Phoenix, Arizona 17. Philadelphia, Pennsylvania 18. San Jose, California 19. more >>
Thu, May 07, 2015
Source: Small Business Trends
If you sell leather goods, you are dealing in products made from animals. But times are changing and customers may soon be requesting something more in line with evolving ethical and environmental standards. Check out Modern Meadow, a Brooklyn-based company that uses tissue and cell engineering technology to create lab grown leather. This isn't like the faux leather (or “pleather”) you might see at discount stores. It's real leather — it's just lab grown leather. Lab grown leather doesn't require actual animals to be slaughtered as part of the process. That's a plus for the animals, the environment, and potentially consumers as well. The more >>
Thu, May 07, 2015
Source: Small Business Trends
For some of your company's employees, the struggle may be very real. Variegated data from 2008 to 2012 suggests that on a yearly average 8.7 percent of full-time employees between the ages of 18 and 65 have abused alcohol within the past 30 days; 8.6 percent have used illicit drugs in the past month; and 9.5 percent have become dependent on alcohol or other substances during the past year. Employees that come to work hungover, or otherwise too impaired in their ability to function fully and productively are a problem in businesses across the board. This is NOT a private or personal more >>
Thu, May 07, 2015
Source: Small Business Trends