Small Business & Marketing News and Tips
Presentations: How to Make Your Message Stick
17 Jun 2013 | 4:00 pmWith over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others? This infographic by Slideshop provides some valuable advice and tips on how to make your presentation or message stand out.The post Presentations:…
Twitter Announces $1 Million in Ad Credits for Chase Small Business Customers
17 Jun 2013 | 1:30 pmIf you’ve been curious about the new Twitter advertising platform, you may have a good reason to try it out soon. But you’ll have to be a small business customer using one of Chase Bank’s financial products first. Twitter announced a partnership with Chase Bank last week…
Speed Up Your Mobile Browsing with Dolphin
17 Jun 2013 | 11:00 amWhen you browse the Web on a cell phone, you want it to be fast. You may think that all you need is a faster connection to speed up browsing, but it could be something as simple as downloading a better Web browser built for mobile.…
Logging Time: The Ambitious Entrepreneur’s Savior
17 Jun 2013 | 10:15 amEntrepreneurs are a funny lot. As the most passionate, energetic people in the room, they are attracted to big ideas and often pursue businesses because they like to build. This desire to chase ideas and build is a requirement of getting a business off the ground.…
Mobile Marketing Will Generate $400 Billion in Sales by 2015
17 Jun 2013 | 8:00 amIf you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile…
Investors: Don’t believe your ROI projections
17 Jun 2013 | 8:00 amIf you're the one telling entrepreneurs they need to show some fantastic return on investment, stop it. It isn't helping them.…
Which Sole Proprietors Cheat on Their Taxes (According to the IRS)?
17 Jun 2013 | 5:00 amIf you are non-native-English-speaking man who runs a construction or real estate rental business, hires a tax preparer rather than doing his own taxes, and thinks that making money enhances social status, beware. Research by the Internal Revenue Service (IRS) indicates that you are among the…
Twitter Chat #SmBizEdge: Startup Tips That Make the Difference in Success
17 Jun 2013 | 2:00 amIt’s Small Business Week in the United States, and in honor of that we invite you to participate in a live Twitter chat on Tuesday, June 18, 2013 at 8 p.m. EST, presented by FedEx Office. The topic is: Startup Tips That Make the Difference in…
Funnier Ways to Say “Sent From My Smartphone”
16 Jun 2013 | 3:45 pmYou’ve received plenty of emails that ended with “sent from my iPhone” or another mobile email signature. Whatever your opinion of these generic signatures, they do serve a purpose. When communicating with clients and business contacts via mobile, you may end up sending emails with typos…
What Are Sunk Costs?
16 Jun 2013 | 12:30 pmIn the context of business, “sunk costs” are when you’ve spent money already and will not recover it. In other words, you’ve ”sunk money into something.” The problem comes in when you keep spending — even when whatever you’ve invested money in, is no longer a good…
The Identifiable Victim Effect and How It Affects Your Marketing
16 Jun 2013 | 9:00 amRyan White was a haemophiliac who contracted HIV during a routine blood treatment. He was diagnosed as HIV positive in 1984 and died six years later in 1990. In that six years, he skyrocketed from a regular suburban boy to a national star. Why? Because when he…
4 Inspirational Graphic Design Books for Web Designers
16 Jun 2013 | 6:00 amFrom colors and shapes to layout and navigation, design can make or break the online experience. A well-designed Web presence can attract, hold and help convert your target customers while a poor design can drive away visitors like nothing else. Like many of the Web folks…
Five reasons you need a virtual data room
14 Jun 2013 | 6:45 amAs everything goes digital, it becomes more and more important to establish new methods for quickly disseminating information. It isn’t enough to simply store files on a hard drive; they need to be accessible and well-organized. A well-managed file system can help ensure that nothing falls…
How to Find the Perfect Business Partner
13 Jun 2013 | 11:00 amYou probably have an idealized image in your head of the type of like-minded individual you would like to launch your venture with, but as with a lot of aspects in life, things don’t always work out the way you planned. The stark reality is that…
How to outsource effectively when running a small business
13 Jun 2013 | 8:00 amOutsourcing work has its benefits, but there are obvious concerns about letting an external person contribute to the running and output of your business.…
Why hiring an editor is a solid investment
12 Jun 2013 | 8:00 amWhen trying to start a new business, the last thing you want is for a typo in your painstakingly crafted materials to stand between you and potential funding.…